A LITTLE CLARITY, FREE

What could a better conversion rate change?

Hold traffic steady, choose a target rate, and see the difference. Try your own numbers below.

Monthly visitsCurrent conversion rate (%)Target conversion rate (%)Value per conversion

Additional monthly conversions: 100
Additional monthly value: 5,000
Relative conversion lift: 50%

A scenario, not a forecast. Value uses the same currency or unit you entered. This calculator runs in your browser; inputs are not sent to Upwafts.

How the calculation works

Monthly conversions equal visits multiplied by conversion rate. Additional value equals the change in conversions multiplied by value per conversion. Relative lift compares the target rate with the current rate; it is undefined when the current rate is zero.

Use your own analytics and a measured experiment to assess whether a target is realistic. A higher rate is an input to this scenario, not a promised result.